“Tanma SCRM”, a Portfolio of Bluelake Capital, Received $10 Million Investment from Welight Capital

In January 2022, the WeCom service provider “Tanma SCRM” announced that it has received a 10-million US dollar investment from Welight Capital.

In November 2021, Tanma SCRM received Series B+ funding from Zhong Ding Capital, followed by Series B funding in July, led by SoftBank Ventures Asia and co-invested by Shunwei Capital, and finally Bluelake Capital led the investment in Series A funding in May.

Founded in 2020, Tanma has nearly 500 employees with core team members from well-known enterprises at home and abroad, including Google, Tencent, Baidu, Huawei, Kingdee, IBM and SalesEase. Tanma R&D Center, led by a former Baidu scientist and supported by talents from top universities around the world, focuses on cutting-edge technological innovation based on its rich experience in enterprise services.

As an integrated SaaS platform for marketing, sales, and customer services, Tanma SCRM focuses on both B2C and B2B services enterprises. Its clients come from many sectors including education and training, finance and insurance, medical beauty, home decoration, manufacturing, enterprise services, and more. Consumers in these sectors have a long decision-making cycle, attach great importance product and service experience, and have high brand loyalty. So, they often need professional help from salespersons, consultants, and other experts to establish long-term, profitable relationships.

To address these issues, Tanma launched a social SCRM system with customer and sales management as its core which helps enterprises connect with customers more conveniently than ever. Tanma provides solutions for the whole process of customer acquisition—conversion, transaction, and operation—to reach and convert quality customers. At the same time, through a combination of content and tools, Tanma enhances the professional performance and effectiveness of enterprise employees, strengthens brand trust, and forms a virtuous cycle of word-of-mouth customer acquisition.

To help enterprise customers take full advantage of WeCom to boost business growth, Tanma uses SCRM products to provide operational strategies and SCRM-accelerated implementation support for companies in the private domain businesses. This support can help enterprises to avoid poor operational thinking and low efficiency by allowing them to build on their underlying operational capabilities to achieve cross-cycle, sustainable performance growth.

Some traditional industries do not know how to operate after diverting users to WeCom, resulting in a large number of user losses. Tanma’s training programs help to resolve these issues. As an example, with Tanma’s help, one group enterprise shortened the time of internal WeCom usage training from 30 days to just 7 days, and the activity of their 7,000 employees on WeCom and SCRM increased from 60% to 95%. Further, through tactical adjustment, their rate of WeCom diversion increased from 2% to 20%. Through user research and data analysis, the Tanma team helped this client to sort out the reasons for user losses and reformulate their operation strategy. After a few tests and adjustments, the user retention rate increased to 80%.