Zaihui was founded in 2015, focusing on providing comprehensive digital and new media solutions for Chinese catering merchants: takeaway platform operations, automated marketing SaaS systems, short video traffic, and visual design, full branding strategy and e-commerce sales for semi-finished products. 

Over the past five years, Zaihui had served more than 10,000 restaurant brands and completed five rounds of financing jointly led by well-known domestic and foreign USD funds, with a total financing amount of more than $1 billion.